Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ remains a multidisciplinary field, focused on developing and executing key messaging that’s aligned to a clearly defined outcome. This includes media relations, thought leadership, crisis communication, financial or investor relations, corporate social responsibility, amongst other things.
The dividing lines between the communications and marketing functions are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy. No matter the structure of your business or team, this document should help guide you through key aspects that need to be covered in developing you traditional or more integrated strategy.
In ‘An introduction to PR and communications strategy’ we explore:
Overview of Public Relations – And the dividing lines between the communications and marketing function
Understanding the media – What makes news?
Social media – Meaningful relationships on social channels
Developing your communications strategy – PLUS a ‘Strategy on a Page’
News story checklist – What you need to know, what you’re trying to achieve and what success looks like
Media intelligence, monitoring and analysis – Demonstrate and evaluate your impact
Working with an agency partner – What to look out for
Download your guide here or if you would like to discuss how we can help you achieve success with your strategy get in touch with us today.
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
How the platform's popularity is exerting an impact on the news cycle
With vertical video formats revolutionising how journalism is created and consumed, comms teams must adapt their strategies when seeking media coverage.
Our latest report dives into millions of TikTok posts from journalists in the ANZ regions and beyond, exploring the profound impact this format has had on the evolution of journalism, from content choices to consumption habits.
Key Insights You'll Learn:
Why TikTok journalism has exploded in popularity and how it shapes public and media interest
The most influential journalists on the platform and the audiences they attract
How TikTok journalism is transforming 'hard news' coverage, including elections and global politics into something closer to news as entertainment
During a time of surging prices Buy Now, Pay Later (BNPL) has gradually transformed consumer patterns of behaviour in a largely heterogenous Southeast Asian region.
High mobile penetration has given social media access to a younger demographic that perceive BNPL as an enticing option with no accessibility issues.
To access these insights, simply fill in the form below:
A largely rural and underbanked population became very susceptible to predatory inclusion leading to increased calls for regulation. This helped in changing the consumer perception of BNPL from 'free money' to 'lent money'.
The geography and the type of manufacturers present in the region also play a huge role in the kind of commodities bought by audiences. BNPL providers work by assessing the standard of living of the population that's largely underserved, and provide offers accordingly.
Brands, interestingly grabbed the opportunity of providing these services to consumers involving less bureaucratic processes. Therefore, consumers are stuck in the dichotomy of maintaining restraint when it comes to spending, but also having the fear of missing out when brands make everything so much more appealing.
News outlets maintain conversation around regulation and that providers' lending processes need to be responsible and compliant, especially in an industry with an uncertain future.
Gain data-backed perspective on the top BNPL players influencing audience behaviour in the region and go beyond surface insights to understand their dominating narratives in governance, audiences and pop culture.
During a time of high interest rates and restrained spending, Buy Now, Pay Later (BNPL) is offering another avenue for consumers to cope financially.
In this environment individual approaches to finances are shifting with a growing number utilising BNPL for essentials rather than luxuries. As a result, attitudes towards spending are also evolving.
There are increased calls for regulation and scrutiny of the sector, with proposals for oversight similar to that of traditional credit cards. For brands even tangentially involved in the sector, and the PR & Comms professionals in situ, understanding what messaging resonates, where risk lies and how trust might be earned is essential.
Gain data-backed perspective on the communities engaging with the BNPL sector - from Gen-Z to political followers and fintech enthusiasts - and go beyond surface insights to understand their evolving preferences, concerns, and the implications for future financial behaviours.
As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.
This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.
Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.
Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:
-Unraveling trends in the sustainability conversation
-Assessing brand & industry reputations
-Navigating greenwashing & misinformation
-Understanding the diverse audiences of sustainability
To access these insights, simply fill in the form
Download now
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Blog
Sustainability: Mapping the Media & Public Conversations
From accusations of greenwashing to the role of misinformation, we explore the comms landscape around sustainability.
