Buy Now, Pay Later: mapping dominant narratives and spending habits in an underbanked Southeast Asia
During a time of surging prices Buy Now, Pay Later (BNPL) has gradually transformed consumer patterns of behaviour in a largely heterogenous Southeast Asian region.
High mobile penetration has given social media access to a younger demographic that perceive BNPL as an enticing option with no accessibility issues.
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A largely rural and underbanked population became very susceptible to predatory inclusion leading to increased calls for regulation. This helped in changing the consumer perception of BNPL from ‘free money’ to ‘lent money’.
The geography and the type of manufacturers present in the region also play a huge role in the kind of commodities bought by audiences. BNPL providers work by assessing the standard of living of the population that’s largely underserved, and provide offers accordingly.
Brands, interestingly grabbed the opportunity of providing these services to consumers involving less bureaucratic processes. Therefore, consumers are stuck in the dichotomy of maintaining restraint when it comes to spending, but also having the fear of missing out when brands make everything so much more appealing.
News outlets maintain conversation around regulation and that providers’ lending processes need to be responsible and compliant, especially in an industry with an uncertain future.
Gain data-backed perspective on the top BNPL players influencing audience behaviour in the region and go beyond surface insights to understand their dominating narratives in governance, audiences and pop culture.
Journalism isn’t just a tool for informing audiences—it’s also a cornerstone of how media brands build trust, authority, and connection. In an era of media skepticism, the way news outlets leverage journalism to shape their brand identity has never been more important.
Our latest report delves into how leading Australian and New Zealand news brands like ABC, The Guardian Australia, and The Australian are navigating challenges of impartiality, civic engagement, and audience trust. By analysing millions of online conversations, we uncover what audiences expect from journalism today and how media organisations use their reporting to resonate with diverse demographics.
Key insights include:
The connection between journalism, audience trust, and brand perception
How top news brands align their reporting with societal expectations
Audience trends that shape news consumption and loyalty
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Blog
Understanding journalism’s role in media brand equity
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
When stories resonate with diverse audiences, they have the power to spread quickly and influence perceptions of brands, organizations, and individuals. Understanding this dynamic is crucial for managing reputations in today’s media landscape.
In our latest report, we explore the intersection of content, audience, and media influence to uncover what drives stories to not only erupt but endure. We look at case studies like PwC’s tax scandal and Reuters’ investigation into LVMH to illustrate how these stories evolve and persist across platforms.
Key insights include:
How stories evolve across different media channels
The top influencers shaping the spread of these narratives
The real impact on brands and institutions
How distinct audience segments engage with these stories
Get your copy now
Download now
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Blog
Hold the homepage: how scoops travel across the platforms of today
Discover what drives news stories to travel, spread, and shape brand perception.
How the platform's popularity is exerting an impact on the news cycle
With vertical video formats revolutionising how journalism is created and consumed, comms teams must adapt their strategies when seeking media coverage.
Our latest report dives into millions of TikTok posts from journalists in the ANZ regions and beyond, exploring the profound impact this format has had on the evolution of journalism, from content choices to consumption habits.
Key Insights You'll Learn:
Why TikTok journalism has exploded in popularity and how it shapes public and media interest
The most influential journalists on the platform and the audiences they attract
How TikTok journalism is transforming 'hard news' coverage, including elections and global politics into something closer to news as entertainment
During a time of high interest rates and restrained spending, Buy Now, Pay Later (BNPL) is offering another avenue for consumers to cope financially.
In this environment individual approaches to finances are shifting with a growing number utilising BNPL for essentials rather than luxuries. As a result, attitudes towards spending are also evolving.
There are increased calls for regulation and scrutiny of the sector, with proposals for oversight similar to that of traditional credit cards. For brands even tangentially involved in the sector, and the PR & Comms professionals in situ, understanding what messaging resonates, where risk lies and how trust might be earned is essential.
Gain data-backed perspective on the communities engaging with the BNPL sector - from Gen-Z to political followers and fintech enthusiasts - and go beyond surface insights to understand their evolving preferences, concerns, and the implications for future financial behaviours.
