Sustainability: Mapping the Media & Public Conversations
As the spotlight on sustainability intensifies year by year, it has become a focal point for legislators, media entities, and audiences worldwide.
This dynamic environment demands that brands and institutions elevate their standards in messaging and actions, holding them accountable like never before. For professionals in the PR & Comms realm, it is imperative to grasp not only how sustainability is being discussed but also the potential pitfalls, such as greenwashing, and gain a profound understanding of the diverse audiences receiving these messages.
Explore over 20 beautifully crafted pages of data visualisation that illuminate audience insights sourced from social media, news outlets, and search engines. Gain valuable perspectives on how one of the defining issues of our time is being discussed and understood.
Our exploration of this crucial topic delves deep into uncovering insights that are indispensable for crafting effective strategies, both tactical and long-term:
-Unraveling trends in the sustainability conversation
-Assessing brand & industry reputations
-Navigating greenwashing & misinformation
-Understanding the diverse audiences of sustainability
Loren is an experienced marketing professional who translates data and insights using Isentia solutions into trends and research, bringing clients closer to the benefits of audience intelligence. Loren thrives on introducing the groundbreaking ways in which data and insights can help a brand or organisation, enabling them to exceed their strategic objectives and goals.
Journalism isn’t just a tool for informing audiences—it’s also a cornerstone of how media brands build trust, authority, and connection. In an era of media skepticism, the way news outlets leverage journalism to shape their brand identity has never been more important.
Our latest report delves into how leading Australian and New Zealand news brands like ABC, The Guardian Australia, and The Australian are navigating challenges of impartiality, civic engagement, and audience trust. By analysing millions of online conversations, we uncover what audiences expect from journalism today and how media organisations use their reporting to resonate with diverse demographics.
Key insights include:
The connection between journalism, audience trust, and brand perception
How top news brands align their reporting with societal expectations
Audience trends that shape news consumption and loyalty
Get your copy now
Download now
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Blog
Understanding journalism’s role in media brand equity
Explore how journalism shapes trust, audience engagement, and media influence in Australia and New Zealand.
When stories resonate with diverse audiences, they have the power to spread quickly and influence perceptions of brands, organizations, and individuals. Understanding this dynamic is crucial for managing reputations in today’s media landscape.
In our latest report, we explore the intersection of content, audience, and media influence to uncover what drives stories to not only erupt but endure. We look at case studies like PwC’s tax scandal and Reuters’ investigation into LVMH to illustrate how these stories evolve and persist across platforms.
Key insights include:
How stories evolve across different media channels
The top influencers shaping the spread of these narratives
The real impact on brands and institutions
How distinct audience segments engage with these stories
Get your copy now
Download now
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Hold the homepage: how scoops travel across the platforms of today
Discover what drives news stories to travel, spread, and shape brand perception.
How the platform's popularity is exerting an impact on the news cycle
With vertical video formats revolutionising how journalism is created and consumed, comms teams must adapt their strategies when seeking media coverage.
Our latest report dives into millions of TikTok posts from journalists in the ANZ regions and beyond, exploring the profound impact this format has had on the evolution of journalism, from content choices to consumption habits.
Key Insights You'll Learn:
Why TikTok journalism has exploded in popularity and how it shapes public and media interest
The most influential journalists on the platform and the audiences they attract
How TikTok journalism is transforming 'hard news' coverage, including elections and global politics into something closer to news as entertainment
During a time of surging prices Buy Now, Pay Later (BNPL) has gradually transformed consumer patterns of behaviour in a largely heterogenous Southeast Asian region.
High mobile penetration has given social media access to a younger demographic that perceive BNPL as an enticing option with no accessibility issues.
To access these insights, simply fill in the form below:
A largely rural and underbanked population became very susceptible to predatory inclusion leading to increased calls for regulation. This helped in changing the consumer perception of BNPL from 'free money' to 'lent money'.
The geography and the type of manufacturers present in the region also play a huge role in the kind of commodities bought by audiences. BNPL providers work by assessing the standard of living of the population that's largely underserved, and provide offers accordingly.
Brands, interestingly grabbed the opportunity of providing these services to consumers involving less bureaucratic processes. Therefore, consumers are stuck in the dichotomy of maintaining restraint when it comes to spending, but also having the fear of missing out when brands make everything so much more appealing.
News outlets maintain conversation around regulation and that providers' lending processes need to be responsible and compliant, especially in an industry with an uncertain future.
Gain data-backed perspective on the top BNPL players influencing audience behaviour in the region and go beyond surface insights to understand their dominating narratives in governance, audiences and pop culture.
